Ditch the Guesswork: Discover Practical Pricing Solutions to Help Your B2B Business Thrive.
At PackRaft Pricing, we help B2B businesses earn more and thrive by taking the time to understand you and your market, and crafting practical, actionable solutions that actually work.
Your B2B Success, Personalized, Practical, and Expertly Driven.
It Starts and Ends with Your Business.
Frustrated with advice that doesn't quite fit? We're all about getting to know your business inside and out – what makes it tick, the hurdles you face, and where you're aiming to go. We take the time to really listen and understand, so the guidance we give you is spot-on, practical, and actually helps you grow.
Practical Solutions that Deliver Growth.
Ready for solutions designed to truly work for your small business? We cut through the noise with practical, down-to-earth strategies that fit your resources and deliver real results. If a solution isn't workable for you, it's not a solution at all. Let's focus on what truly makes a difference for your bottom line.
B2B-Focused Advice from B2B Experts.
The B2B landscape offers unique challenges. We get it. With over 12 years tackling B2B products, we have real-world experience navigating large buying groups and disciplined procurement groups – unique challenges in the B2B world. This means we provide focused strategies for your specific hurdles.
Chart Your Course: Strategy & Structure Development
Set your pricing on the right path with a strategy built for long-term success. We help you map market insights, customer value, and business goals into a clear, actionable pricing framework. The result? Strategic clarity, a solid foundation, and a roadmap for sustainable growth.
Uncovering Hidden Gems: Deep Analysis and Insights
Deepen your pricing strategy by leveraging historical data, customer insights, and competitive benchmarks. We fine-tune your established pricing model to uncover untapped revenue and boost profitability and agility—all while keeping your approach dynamic in a shifting market.
Setting Forth:
Control & Execution Implementation
Get your pricing strategy into action with our Control & Execution service. We set up clear governance, streamlined processes, and equip your teams with the tools and training they need. The result? Consistent execution, fewer errors, and a solid foundation for your pricing vision.
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The Adventure Never Stops:
Ongoing Pricing Leadership
Keep your pricing sharp with ongoing oversight, market scans, and executive advisory sessions. We help you stay ahead, adjust proactively, and future-proof your strategy as you navigate the shifting pricing landscape.
What our Pricing Leadership Service looks like:
- Real-Time Support: Pricing performance dashboard, help-desk service, and strategic guidance that give you pricing support when you need it.
- Quarterly Reviews: Performance analysis, market insights, and actionable recommendations to keep your finger on the pulse and make regular adjustments to strategy

Our Company
Founded by Wesley Bezanson and Matthew Burbidge, PackRaft Pricing brings real-world B2B experience to pricing strategy. Having worked with complex manufactured goods, we understand the need for more than just theoretical advice. Matt and Wes's entrepreneurial approach led them to create a company that prioritizes getting to know each client's business, challenges, and goals, delivering actionable solutions designed for real-world application and results. We want to give businesses that little extra "wiggle room" to truly enjoy their success.